Series 1 - Seminar #5: “Prosecco’s Quality Pyramid”
Prosecco is on a tear in the US market—sales have been increasing by double digits for more than a decade, and show no signs of slowing (up 30%+ in 2010). But what is Prosecco? Is it the name of a grape? As of July 2009, not any more. In this seminar, the new Prosecco and its ‘quality pyramid’ will be explained. Leading producers will also present and discuss a range of Proseccos.
Sponsored by: Region of Veneto, U.VI.VE, Italian Trade Commission-ICE