Event Details

Series 1 - Seminar #2: “Retail Rhapsody: a Dynamic Italian Wine Section Can Be More Profitable and Gratifying to Your Customers”

January 24, 2:30 pm - 4:30 pm

In the USA, bottled wines from Italy outsell those from all other exporting countries. The enormous range of Italian wines, at every price point and in every style, offers an unsurpassed opportunity to excite, educate, and entertain new and existing customers. This panel will discuss how to do a retail Italian wine section – right!
Sponsored by: Italian Trade Commission-ICE

Event Type: 
Presentation
Location: 
The Waldorf Astoria Hotel
Room: 
The Starlight Roof Center
Moderators: 
Jonathan H. Newman
Panelists: 
Gary Grunner
Panelists: 
Joseph Kemble
Panelists: 
Mollie Battenhouse
Panelists: 
Roberta Morrell