Series 1 - Seminar #2: “Retail Rhapsody: a Dynamic Italian Wine Section Can Be More Profitable and Gratifying to Your Customers”
In the USA, bottled wines from Italy outsell those from all other exporting countries. The enormous range of Italian wines, at every price point and in every style, offers an unsurpassed opportunity to excite, educate, and entertain new and existing customers. This panel will discuss how to do a retail Italian wine section – right!
Sponsored by: Italian Trade Commission-ICE